
discounting strategy
A discounting strategy is normally a method to provide different customer segments with favorable pricing (e.g. large buyers pay less generally on a per unit basis)
WE CAN HELP YOU DEVELOP DISCOUNTING STRATEGY THAT ...
- Simplifies the process for the sales force; improve speed
- Incorporates your pricing strategies
- Based on research
- - Price elasticity
- - Competitive intelligence
- - Interviews with customers, sales personnel and senior management
- Supports segmented pricing
- Ensures that discount curves are in line with the market
- Avoids positioning your company as a "discounter"
- Rewards customers for committing to volume/revenue and build customer loyalty
- Encourages a product mix that meets your corporate goals
- Adjusts discounts if customers do not meet agreed upon commitment level or provide business more than they committed
- Allows you to have pricing integrity in the market
- Allows you to include fees in the customer discussion
- Can be integrated into pricing tools