discounting strategy


A discounting strategy is normally a method to provide different customer segments with favorable pricing (e.g. large buyers pay less generally on a per unit basis)


WE CAN HELP YOU DEVELOP DISCOUNTING STRATEGY THAT ...

  • Simplifies the process for the sales force; improve speed
  • Incorporates your pricing strategies
  • Based on research
    • - Price elasticity
    • - Competitive intelligence
    • - Interviews with customers, sales personnel and senior management
  • Supports segmented pricing
  • Ensures that discount curves are in line with the market
  • Avoids positioning your company as a "discounter"
  • Rewards customers for committing to volume/revenue and build customer loyalty
  • Encourages a product mix that meets your corporate goals
  • Adjusts discounts if customers do not meet agreed upon commitment level or provide business more than they committed
  • Allows you to have pricing integrity in the market
  • Allows you to include fees in the customer discussion
  • Can be integrated into pricing tools