about us
Typically, companies invest considerable time and resources into improving products, efficiency, cost and productivity, but give little or no attention to pricing
Pricing is the single greatest area of opportunity for revenue/profit improvement
A study* by McKinsey & Company of 1200 large, publicly held companies from around the world shows that of all areas for business improvement, pricing has the greatest advantage, delivering a 11% increase in operating profit - on average - for every 1% increase in price.To address this need, The Profit Advantage Group was founded to help clients improve their bottom-line profitability through the implementation of pricing strategies, processes and policies. We support our clients in establishing pricing for new or existing products and services and in making proactive pricing decisions in response to market changes and competitor actions.
In addition, we help our clients determine the true cost (and therefore profitability) of their products, services and customers by implementing a robust cost management methodology.